Review: Gillian Rose (2001). Visual Methodologies: An Introduction to the Interpretation of Visual Materials

Abstract

This intriguing, if somewhat difficult book, introduces the idea that we need methodologies to interpret the plethora of visual stimuli surrounding us. We can understand our culture through various visual representations. Further, there is not a single way of interpreting, but rather multiple ways. ROSE examines such diverse approaches as semiology, psychoanalysis, discourse analysis, and content analysis. Three questions are at the core of her work: Why is it important to consider visual images? Why is it important to be critical about those images? Why is it important to reflect on your critique? The author provides a comprehensive overview and history of this burgeoning field. URN: urn:nbn:de:0114-fqs0204301

Keywords

• visual culture
• visual methodologies
• cultural turn
• ways of seeing