Journal of Sustainable Marketing (Dec 2021)

Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities

David A. Griffith

Affiliations

David A. Griffith: ORCiD; Department of Marketing, Texas A&M University, College Station, Texas, USA

DOI: https://doi.org/10.51300/jsm-2021-40
Journal volume & issue: Vol. 2
pp. 47 – 51

Abstract

No abstracts available.

Published in Journal of Sustainable Marketing

ISSN: 2766-0117 (Online)
Publisher: Luminous Insights
Country of publisher: United States
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://luminousinsights.net/journals/jsm/

About the journal