Identification and Prioritization of Marketing and Sales Strategies Sistan Cement Company

Abstract

The present study aimed to analyze and formulate strategy of Cement Sistan based on SWOT analysis. The study method is descriptive-analytic and applied in terms of aim. The study population is beneficiaries of All sale and Export area are divided into Three groups including sale experts and managers 15 People, local customers 10 People and internal customers 20 people .Data collection included interviews and questionnaires developed by the researchers is based on findings from the interviews. the most important Strengths of Cement Sistan are the quality of products and Financial Ability Company . The most Important weaknesses are costly products transportation in competitive market and the lack Regulation Sale. The most important opportunities are Despite Selling Export Markets and No Replacement Products; and the most Important Threats are Boundary limitations and the Problems of Points in Export and the lack of Diversity in Iran. Using a Matrix of IE, it was Found that the Company's Position in the Offensive Zone is the area with the strategies were Prioritization Matrix QSPM. The most important strategies are Including the diversity of homogenous products, development of Nimrooz Cement of Afghanistan, Increasing export to GCC and east African countries, and penetration in new markets and making target Market specialized.

Keywords

• internal and external factors evaluation matrix
• swot matrix
• internal and external matrix
• qspm matrix
• sistan cement company