METAPHORICAL IMAGE OF WINTER IN ADVERTISING TOURIST NARRATIVE

Abstract

Purpose. The study focuses on the identification of linguistic means by which the metaphorical image of winter as a season in the advertising tourist narrative is realized. Methodology. The study was carried out by means of the general scientific methods of observation and description and also through semantic analysis. Results. The analysis of the texts on the Internet shows that the metaphorical image of winter in the advertising tourist narrative is presented through different thematic spheres representing geographical characteristics, atmospheric phenomena, flora and fauna, the dishes names for the Christmas or New Year holiday table, winter clothing items, celebration culture, winter fairy-tale characters, etc. The study focuses on metaphors, as well as on comparisons, epithets and personification. Practical implications. The practical relevance of the research lies in the possibility of applying the theoretical provisions and practical results in the lecture courses on some sections of general linguistics, culture-oriented linguistics, and cultural studies.

Keywords

• рекламный туристический нарратив
• метафора
• метафорическая репрезентация снега и инея
• метафорический образ зимнего леса
• метафорические образы сказочных персонажей