Exploring the charismatic imagery of bamboo charcoal-derived products: Case study of Longqi district

Abstract

In order to develop local innovation in Taiwan's traditional industries and products with local characteristics, and with market mechanisms in which society demands diversified consumer choices, there is now a trend among local industries to gradually broaden their product features and thus increase market demand. However, most traditional products with local characteristics are different from the well-known domestic products in terms of innovative identity and optimization of quality. The purpose of this study is to apply a Miryoku (attractiveness) Engineering evaluation construct and a Kano two-dimensional quality model to investigate the quality of bamboo charcoal-derived products with traditional local characteristics as well as their product planning and improvement strategies. This study used a theoretical approach, in-depth interviews, and statistical analysis of questionnaires. The study aims to gain a deeper understanding of current consumer perceptions of traditional local industries and products, the quality elements of product planning and design, and indicators that denote areas for improvement, so that practical suggestions can be made.