Chinese tourists - are they an opportunity for the Slovene and Croatian tourist industry?

Abstract

The purpose of this article is to determine the opportunities related to increase in the number of Chinese tourists travelling abroad, particularly for Slovenia and Croatia. Research was conducted by studying the current publications, gathering and researching empirical statistical data and examination of case studies. Article presents the results of one of the first systematic scientific researches on this topic in the region. The appeal of Slovenia as a desirable destination has intensified after becoming a member of the Schengen Zone. Croatia, however, will become even more attractive after joining the EU. However, it is necessary to introduce certain improvements to the public administration procedures and logistics. Within their region, both Slovenia and Croatia have (1) rich and distinctive cultural heritage, (2) well-developed gaming and shopping tourism, (3) good logistical links with China and other Central European countries. Cooperation between these two countries in entering the Chinese market would increase the impact and reduce the marketing and transport costs.

Keywords

• tourism
• slovenia
• croatia
• china