TRAVELING TO RELIGIOUS SETTLEMENT – THE MARKET’S DYNAMIC AND CAPACITY AS SHOWN BY A STUDY ON THE ROMANIAN POPULATION

Abstract

The Romanian destinations with religious significance are faced with a constant and continuous flow of visitors, many of whom are pilgrims, but these places have also become destinations for mass tourism. The purpose of this paper is to determine the market’s dimensions regarding the travellers whose destinations are Romanian religious settlements, and also some capacity indicators for this particular market. The study is the result of a questionnaire based research applied to over 1500 subjects. The results have shown a high degree of expansion for this type of travel but a low degree of market concentration.

Keywords

• market dynamic
• market share
• pilgrimage
• religious places