INTERNATIONAL SPORTS EVENTS AS A POLITICAL NEWSBREAK

Abstract

The article examines the on-growing role of international sports events as some newsbreaks which are actively used within the current political agenda. Several examples reveal the use of biased and fake information to form a negative image of Russia in front of the world community. The author indicates several trends of the coverage of international sports events as well as opportunities to improve the country's image through their implementation and the effective delivery of content.

Keywords

• newsbreak
• international sports event
• soft power
• political image
• country branding