Research on the "Agricultural and Tourism Dual Chain" Model of Leisure Agriculture from the Perspective of Circular Economy

Abstract

Leisure agriculture is a growing trend in the agricultural tourism industry. Human activities negatively affect ecosystem and agricultural output, and these effects worsen as the economy grows. Therefore, most conventional agricultural firms rely on external sources for technological advancement to outsource development or only engage in a limited number of innovation chains. A novel model named the Agricultural and Tourism Dual Chain Model of Leisure Agriculture (ATDCM-LA), is proposed after a thorough examination of the circular economy and presented in this study. Improvements in modern Leisure Agriculture tourism base planning may be attained via ecological agriculture by analyzing the impacts on regional planning. Fuzzy Analytical Hierarchy Technique (FAHT) was used to generate administrators' relative weights for farm leisure growth, and indicators were dynamically ranked by importance. Data Envelope Analysis (DEA) based on Circular Economy (CE) has applied to the existing state of leisure and tourism agriculture, which scales back the expansion of leisure agriculture and prioritizes growth initiatives that will have the most significant impact. This research integrates the goals of promoting rural culture with those of tourism administration and economic theory in agriculture, and it concludes with recommendations for regional growth of leisure agricultural tourist facilities. Leisure agricultural tourist base planning and administration results reveal the necessity to merge rural tradition with the sector's agrarian investment. Finally, the findings indicate that a rural-culture-based Leisure Agriculture tourist basis has some potential for success in regional development.

Keywords

• circular economy
• data envelope analysis
• fuzzy analytical hierarchy technique
• leisure agriculture