BUILDING A NEW BUSINESS MODEL USING CANVAS MODEL: AN APPLICATION FOR A SHOPPING CENTRE

Abstract

Technological developments and changes in customer demands cause businesses to handle business models repeatedly. At this point, canvas business model is used as an analysis method in order to successfully revise the old business models and build new business models on a more solid basis. In the study, a renewal and improvement models are designed on a business model for a large shopping center in Isparta. A questionnaire study is conducted for the examination of the customers, and the canvas business model canvas and score table are prepared for the current situation. As a result, suggestions about the necessary changes are presented, the success of the shopping center and the success of the strategies for bringing the customer satisfaction to the targeted level are demonstrated numerically and visually by the analysis approach of the canvas business model.

Keywords

• canvas business model
• customer key factors
• improvement
• kanvas i̇ş modeli
• müşteri anahtar faktörleri
• i̇yileştirme