INVESTIGATING THE KEY LIMITATIONS AND IMPROVEMENTS INFLUENCING THE COMPETITIVE SUCCESS OF SOUTH AFRICA’S ORANGER EXPORTERS.

Abstract

The objective of identifying constraining factors is to reveal that the key obstacles affecting the competitiveness of South Africa's domestic orange industry include issues such as the "quality of unskilled labor," "trust in the honesty of politicians," "electricity suppliers," "health," "South Africa’s land reform policy," "South Africa’s BEE policy," and "crime." Additionally, challenges related to the lack of quality infrastructure, bilateral agreements with trading countries, and poor performance of ports relative to their global counterparts have been identified. The constraining factors were ranked, with the top issues aligning closely with the industry's current challenges. In contrast, enhancing factors play a crucial role in boosting industry competitiveness in both domestic and international markets. The key elements contributing positively include the availability of unskilled labor, local input suppliers, scientific research institutions, technological quality, the cost of unskilled labor, soil conditions, and the sustainability of local input suppliers. Attention to maintaining and improving these factors is crucial for the sustained competitiveness of the South African orange sector.

Keywords

• porter model, orange exporters, survey, food safety standards, competitiveness, asian strategic markets, factor demand.