Development trends in suburban real estate sector

Abstract

The authors of the research work, based on the analysis of market development trends and key success factors, form a SWOT matrix for out-of-town real estate objects under construction and calculate the evaluation of the matrix factors, which are used to determine the current and desired position of the object of construction in the positioning field. The main research methods are formal-logical, abstract, and empirical. Statistical methods (groupings, averages) and methods of expert evaluations were used to determine the most significant factors of SWOT matrix and to develop perspective directions of development projects' development. In order to improve market positions of out-of-town real estate objects under construction and to transfer their desirable position on the positioning field, the authors elaborate directions of development projects' development. These include the introduction of "green building" and energy-saving technologies, the use of modular construction, BIM technologies and the use of innovative materials. To increase the attractiveness of the objects under construction, development companies are recommended to carry out integrated development of the territories in the construction of cottage settlements. To increase the affordability of built objects, conversion of potential demand into real demand, the authors recommend the active use of mortgage lending system in the construction of residential housing, development and implementation of infill development of individual territories.