SEMANTICS OF STRATEGIES AND TACTICS IN POLITICAL DISCOURSE (BASED ON ANALYSIS OF H. CLINTON AND D. TRUMP’S ELECTION SPEECHES)

Abstract

The article examines the semantics of strategies and tactics used by politicians, which makes a certain contribution to rhetoric and pragmatics in general and to the study of political discourse in particular. The purpose of the article is to study the use of various types of strategies and tactics, i.e. different ways of influencing the audience. The scientific novelty of the research lies in the fact that the strategies of pre-election political discourse are a little-studied phenomenon of modern political life, while this area is very important for modern society. The article presents an attempt to classify and analyze the speech strategies of foreign politicians based on the study of the language means they use. As a rule, a politician wants to encourage the addressee to vote for him in the elections, gain credibility or strengthen his/her image, inform the addressee about his/her position on any issue, etc. From the point of view of speech impact, the strategy can be considered only with the help of tactics analysis. Strategies in political discourse are determined by the goals that political communication brings to life. The purpose of this article is to explore the use of common types of offensive strategy. This article will be of interest to people who, in one way or another, want to familiarize themselves with the strategies of discrediting and attack, learn how confidently, and most importantly, correctly defend their point of view, belittling opponents.

Keywords

• дискурс
• кампания
• кандидат
• оппонент
• стратегия
• тактика
• политик
• discourse
• campaign
• candidate
• opponent
• strategy
• tactics
• politician