EIRP Proceedings (May 2012)
Comparative Analysis of the Evolution of Business Travel Romania – Bulgaria
Abstract
The authors aim to analyze the evolution of the main tourism indicators in the two neighboringcountries Romania and Bulgaria. Current development of tourism is characterized by a profound renewal ofthe world tourism offer, in particular by developing a range of new tourism products, superior bothqualitatively and quantitatively. Romanian tourism revival will involve reshaping the development of tourismproducts based incentives at national and international tourism. Currently, the Romanian tourism, asotherwise the world is characterized by fierce competition between destinations. Tourist destinations, be theystate or country itself, are becoming increasingly need a new model of tourism policy which influence theircompetitive position in the current competition. A special role in perception destination in the competition ofsimilar offers in the country is playing tourist brand or regional. Tourists and demanding consumers are animportant factor for competitive advantage of a destination. Adapt to offer the consumer needs to be spottednew trends and new opportunities to the tourism product. In the spatial extent of tourism development policy,most have a national or regional scope (in that country). Outside Europe, where international cooperation intourism development is emphasized through the integration of countries within the EU, internationalcooperation is early, sometimes reduced to statements of intent. The competitive position of a destinationdepends on the type thereof, namely the socio-economic development, landscape features, climate, culture,political factors etc. The success of tourist destinations is determined by how it manages to ensure at the sametime to ensure visitors throughout its entire offer experience to match or exceed many alternative destinations.
