Pharmaceutical industry analysis: problems and prospects for the development

Abstract

This article is dedicated to the analysis of the pharmaceutical market in Russia. Dynamics of the pharmaceutical market in Russia and abroad is considered. The main problems which domestic producers face are revealed. Also the perspectives of the solution of these problems through strategy implementation «Farm - 2020» have been considered.

Keywords

• коэффициент роста
• надлежащая производственная практика
• коррупция
• стратегия «фарма - 2020»
• лояльность потребителей