Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”

Abstract

Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value.

Keywords

• creating shared value
• corporate social strategy
• social value
• business value
• business competitiveness
• volvo corporation
• m14