Disseminating Science and Education through Social Media: The Experience of a Students’ Editorial Team at the University of Padova

Abstract

ABSTRACT “WeSocial: Online Learning Community” is a project aiming to provide students with the basic skills in science communication via social media as a useful tool in their future careers and to disseminate the University Department of Comparative Biomedicine and Food Science activities to the general public. The project is based on two main actions: professional training on science communication and social media strategies, and the establishment of an editorial team composed of students supervised by the teaching staff. When the training phase was concluded, official department accounts on Instagram (bca_campus_unipd) and Facebook (BCA_campus_unipd) were opened. Currently, the students’ editorial team (SET) oversees publishing a maximum of 3 posts per week, whose content deals with the academic, research, and educational areas of the department seen through the students’ eyes. The social media accounts are constantly growing and becoming a “place” for the virtual community of the department. Since students are both “information producers” and the “audience” of the project, they propose and focus on issues particularly important to them. As a result, the department’s social media has become a meaningful and relevant experience for students, enhancing their sense of belonging to the departmental and university community life. Moreover, the project is fostering the interaction between students and teaching staff and, thanks to peer communication, is increasing the awareness of department activities especially in the student audience.

Keywords

• soft skills training
• social media
• science communication
• bachelor’s and master’s students
• food safety
• animal science