Socioeconomic Factors Influencing the Prosumer’s Investment Decision on Solar Power

Abstract

This paper identifies socioeconomic factors that are supposed to impact the investment decision of private households in Germany regarding small-scale solar PV (photovoltaic) systems. In 2022, the last nuclear power plant will phase out and the end of coal-fired power plants is fixed for 2038. Thus, the legislator is mandated to foster the addition of renewable energy capacities to close the gap fossil fuels and nuclear power leaves. Some share of the renewable energies could be from private households that mainly invest in small-scale solar PV systems. To stimulate investments, it is necessary to identify factors that are important for the investment decisions of private households. Within this paper, secondary socioeconomic data for the period from 2009–2018 was compiled. In order to identify the latent variables, a factor analysis was conducted. The results state five factors that are supposed to impact the investment decisions of the prosumer in Germany.

Keywords

• renewable energy
• prosumer decision
• factor analysis
• investment decision