Production strategies of a dairy industry in Uruguay

Abstract

Purpose: This article aims to analyze the production strategy of an industrial unit in the dairy sector, located in Uruguay. Methodology/Approach: Qualitative research is employed, using the single case study method. Data collection was performed based on document analysis and semi-structured interviews. The results were analyzed by content analysis. Findings: The predominant competitive priorities in the organization are differentiation, followed by quality. Such priorities are present in the organization's structural and infrastructural decisions, with a greater emphasis on infrastructural decisions, activities linked to the day-to-day production. Research Limitation/implication: The considerations and analyzes carried out refer to the researched case, and cannot, in principle, be generalized to other organizations. In addition, the interview carries the subjective content of the interviewee's individual beliefs and values. From this research, other works on production strategy can be carried out in other units of the organization, in other companies in the same sector or under other approaches. Originality/Value of paper: The investigation seeks to fill the theoretical gap on the production strategies adopted by organizations in the dairy sector. Insights are provided for managers, suppliers, and competitors in the sector, in order to boost and generate competitive advantages.

Keywords

• competitive strategy
• quality management
• milk products
• structural and infrastructural decisions