The characteristics and potential of the chrysanthemum commodity business and supporting institutions

Abstract

The determining factor for the success and sustainability of chrysanthemum agribusiness development is largely determined by the optimal supply chain of the commodity. This study aims to elaborate the strategy for optimizing the supply chain of chrysanthemum agribusiness in Tomohon City, North Sulawesi Province. The research was conducted in September – December 2021, using surveys and FGDs involving farmers and business actors in deliberately selected locations. The data and information collected includes the characteristics and potential of the chrysanthemum commodity business and supporting institutions. In addition to primary data, secondary data from related agencies and results of literature studies were also collected. The collected data were analyzed using supply chain and value chain analysis. The results of the analysis show that the development of agribusiness and supporting institutions in Tomohon has the opportunity to be improved. One of the supply chain optimization strategies can be done with adaptive technology intervention, implementing low-cost strategies, product specifications and quality improvement.