A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale

Abstract

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made products. The current study examines the psychometric features of the CETSCALE’s Arabic edition. The scale was first rendered into Arabic utilizing the well-established back-translation process. An online version of the translated CETSCALE was administered to 703 Saudi participants. Both the reliability and validity of the scale were examined, and a two-dimensional structure of the scale was confirmed. Measurement invariance across gender was examined and the robustness of the results was confirmed using a network psychometrics approach. Findings indicate that the Arabic version of the CETSCALE is psychometrically vigorous and can be confidently utilized to examine adult Arab consumers’ ethnocentric tendencies.

Keywords

• Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
• Consumers’ ethnocentric tendencies scale (CETSCALE)
• reliability
• validity
• confirmatory factor analysis (CFA)
• measurement invariance