Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels

Abstract

This research strives to offer valuable insights into business intelligence and analytics utilization. Besides, its expansion encompasses essential success factors for business intelligence and strategic management in the hospitality industry. The study's sample comprises 387 hotel managers from the Jordanian hospitality industry. Data collected to support the research goal was examined using multiple regression analysis through SPSS, with the assistance of PROCESS Macro v3.5. The results of this study reveal that business intelligence and analytics can serve as a bridge to connect crucial success factors for business intelligence and strategic management. These findings have implications for existing literature and stakeholders. Hotels that have integrated business intelligence and analytics acknowledge the advantages of enhancing their strategic management capabilities and decision-making processes.