Geo Journal of Tourism and Geosites (Mar 2024)

GREEN HRM AND GREEN COMPETITIVE ADVANTAGE IN HOTEL AND TOURISM INDUSTRY: A MEDIATED MODERATION MODEL USING ECO-INNOVATION AND GREEN PSYCHOLOGICAL CLIMATE

  • Nawaf Zarie ALSHEHRI,
  • Asier BAQUERO,
  • Mohamed Hani ABD-ELHADY,
  • Wagih M. E. SALAMA,
  • Hazem Ahmed KHAIRY,
  • Rania Elsayed Ibrahim ABOUELENIEN

DOI
https://doi.org/10.30892/gtg.52130-1207
Journal volume & issue
Vol. 52, no. 1
pp. 313 – 322

Abstract

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This study investigates the impact of green HRM (GHRM) on green competitive advantage (GCA), examining the mediating role of eco-innovation and the moderating role of green psychological climate (GPC). The study surveyed 472 fulltime employees in five-star hotels and travel agencies, developing and testing a five-hypothesis research model using PLS-SEM. Results revealed that GHRM positively impacts GCA and eco-innovation. Eco-innovation positively impacts GCA. In addition, GPC has a positive moderating influence on the relationship between GHRM and eco-innovation. Furthermore, Eco-innovation significantly mediates the relationship between GHRM and GCA.

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