Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

• Dandan Dong,
• Haider Ali Malik,
• Yaoping Liu,
• Yaoping Liu,
• Elsayed Elsherbini Elashkar,
• Elsayed Elsherbini Elashkar,
• Alaa Mohamd Shoukry,
• Alaa Mohamd Shoukry,
• J. A. Khader

Affiliations

Dandan Dong

School of Journalism and Communication, Nanjing University, Nanjing, China

Haider Ali Malik

FAST School of Management, National University of Computer and Emerging Sciences, Islamabad, Pakistan

Yaoping Liu

Department of Business Administration, Rajamangala University of Technology Krungthep, Bangkok, Thailand

Yaoping Liu

Department of Business Administration, Mahidol University, Salaya, Thailand

Elsayed Elsherbini Elashkar

Administrative Sciences Department, Community College, King Saud University, Riyadh, Saudi Arabia

Elsayed Elsherbini Elashkar

Applied Statistics Department, Faculty of Commerce, Mansoura University, Mansoura, Egypt

Alaa Mohamd Shoukry

Arriyadh Community College, King Saud University, Riyadh, Saudi Arabia

Alaa Mohamd Shoukry

Department of Business Administration, KSA Workers University, Nsar, Egypt

J. A. Khader

College of Business Administration, King Saud University Muzahimiyah, Al-Muzahmiyya, Saudi Arabia