Integrated Social Media for Knowledge Sharing (INT-SM4KS): A Framework Based on the Affordance Theory

Abstract

Objective: this study investigates the use of integrated social media (SM) technologies to support knowledge-sharing (KS) processes in information technology (IT) projects. Its main objective is to develop a framework to assist project managers in solving problems such as selecting or replacing social media tools, developing KS processes, and creating guidelines. Methods: the affordance theory was the theoretical lens adopted to explore the relationship between using technology (SM) and organizational change processes (KS). The design science research (DSR) was adopted as a prescriptive method. The work adds to the body of knowledge and provides a support tool designed and validated specifically for practitioners and researchers. A literature review served as the basis for creating the framework, and 18 interviews with IT project members helped assess and refine it. Results: the resulting framework consists of three components based on affordance perception, materialization, and effect. It is presented from both component and integrative complementary views and has the potential to contribute to solving problems identified in the literature and in practice. Conclusions: the successful application of the framework in IT projects can promote the benefits of KS, potentially increasing management effectiveness and positively influencing outcomes.

Keywords

• social media
• affordances
• knowledge sharing
• project management
• it projects