Designing a Model for Examining the Impact of Supply Chain Integrity on Supply Chain Performance with Mediating Competitiveness in Pharmaceutical Companies

Abstract

The primary aim of the present study was to provide a model for understanding the impact of supply chain integration on supply chain performance with the mediating role of competitiveness in pharmaceutical companies in Iran. In terms of the purpose and implementation, this research is an applied and descriptive-causal study, respectively. It employed a 5-point Likert scale questionnaire to collect the research data in which the Alpha was calculated at 0.91, showing a high level of internal consistency. The research population comprised 146 active manufacturing companies in pharmaceutical industry of I.R. Based on the Cochran's formula, the data was obtained from a randomly selected sample of 98 executive managers with a minimum of five-year experience who were assumed to be competent respondents acquainted with various supply chain issues. SPSS 24 and PLS software were employed to conduct the inferential analyses of the research data via Factor analysis, multiple regression and correlation The findings revealed that the supply chain integration influences world class performanceand competitiveness and that competitiveness impacts onworld class performanceas well.

Keywords

• competitiveness
• customer integrity
• internal supply chain integration
• supply chain integration
• world class performance