O Uso do Twitter nas Eleições de 2010: O microblog nas campanhas dos principais candidatos ao governo do Paraná

Abstract

The article analyzes how the two main candidates for government of Paraná in 2010 - Beto Richa (PSDB) and Osmar Dias (PDT) – used the microblog twitter in the campaign. The objective is comparing the predominant characteristics of the posts made by candidates between July 1st and October 3rd in 2010, through some analysis variables. The methodology employed was quantitative from the content analysis and it tries to identify how the two candidates, which amounted 98.07% of the votes together, behaved during the three months of campaign using twitter.

Keywords

• microblog twitter
• Election 2010
• Government of Paraná