Provincial Design: on the Project Presentation

Abstract

The use of provincial design as a special form of manifestation of peculiarity of the “place” is determined by its relevancy for today’s world culture and common development tendencies of the Siberian region. The Provincial Design Project worked out by the Department of Design of Irkutsk National Research Technical University reflects the peculiarities of the art and design space of the region, corresponds to the current context and challenges of the profession and may serve as specific means of the territorial image formation.

Keywords

• провинциальный дизайн
• имидж территории
• идентичность
• брендирование
• кафедра дизайна ИРНИТУ