The effect of audiovisual media use on the duration of exclusive breastfeeding in working mother

Abstract

The success of breastfeeding for the first six months is a challenge that must be faced by working mothers. Workload and work stress sometimes become obstacles that cause irregular breastfeeding, rush and even boring and unpleasant activities. The purpose of this study was to analyze the effect of using audiovisual media on the duration of breastfeeding for working mothers. This research was conducted using the quasi-experimental method with the posttest control group design taking place in several workplace agencies in Wonokromo village area for the period February- September 2018. The control group was working mothers who breastfeed without using audiovisual media and the case group was working mothers who breastfeed using audiovisual media. Data was collected by using observation sheets and bivariate analysis with independent sample t test p = 0.02. The conclusion of the results of this study is the use of audiovisual media influences the duration of exclusive breastfeeding in working mothers.

Keywords

• Audiovisual media, duration of breastfeeding, working mothers