Genesis of propaganda as a strategic means of hybrid warfare concept

Abstract

We bear witness to the impact that information has on decision - making process, political practice, international relations, as well as the widest public opinion. Manipulation of information and systematic intrusion of social engineering drivers indicate the wide large-scale repercussions in different parts of world, changing the face and dynamics of international relations, governmental structure, political and ethnic contexts, economic and ownership relations. Regarding the analyses of previous academic and scholar literature, those effects could be marked as consequences of implementation of the Hybrid Warfare concept implemented through psychological operations and communication strategies. Content analyses and induction-deduction work intend to provide a baseline for frame analyses of mass communication usage for achieving the Hybrid Warfare concept aims.

Keywords

• propaganda
• mass communication
• public relations
• hybrid warfare