The “presidentes autonómicos” as regional-makers. The case of José Bono in Castilla-La Mancha / Los presidentes autonómicos como regional-makers. El caso de José Bono en Castilla-La Mancha

Abstract

In this article we want to make a first approach to the specific impact of a political leader, José Bono, in the spread of regionalist feelings in Castilla-La Mancha, assuming that such changes in the political culture are not only the result of a systemic policy carried out by the regional elites, but also a explanatory variable of the lasting socialist hegemony. To prove our hypothesis we will focus on the leader´s discourse, measuring its effects over time through the concomitant analysis of evidence provided by opinion surveys and election results.

Keywords

• Leader
• discourse
• region
• regionalism
• Leadership