Management & Marketing (Jan 2008)
THE EVOLUTION OF RETAIL IN ROMANIA
Abstract
The past years have brought important changes into the Romanian retailsector. The changes started to rush after the moment when Romania wasbecoming a member of the European Union, was a fact. The variousresearches which have been made in the retail domain reveal thedevelopment of the new ways of trading, leaving the traditional trading onestep behind. Through this debate I intend to bring out a picture concerningthe evolution of “retail“ in the last years in Romania, to outline the retail sectorat this moment and eventually to anticipate the tendencies which will bepresent in the Romanian retail sector in perspective. The last years havebrought especially important changes in the retail sector in Romania. Thechanges began to more obviously manifest after Romania’s adhesionbecame a certainty. The results from numerous researches in retail revealthe evolution of new types of commerce in the detriment of those representedby traditional commerce and implicitly the change in the structure of the localretail. Trough this paper I seek to portray an x-ray of the evolution of retail inRomania of the last years, to underline the retails’ sector actual state, also toanticipate the tendencies that will manifest in the Romanian retail sector inthe near future.
