Journal of Humanities and Social Sciences Mahasarakham University (Oct 2022)
The Causal Relationship Model of the Influence of Preparation towards the Cashless Society of Population in Thailand
Abstract
The objectives of this research study are: to create a model for preparation towards the cashless society of population in Thailand; to study the influencing causal factors of preparation towards the cashless societyof the population in Thailand; and, to guide technology and financial innovation development towards the cashless society. This study applied a quantitative methods using questionnaires that focused on 660 people that had been making financial transactions through the internet. The statistical treatment of this study was based on techniques such as Structural Equation Modeling (SEM), frequency, percentage, means, and standard deviation. The results showed that the model is consistent with empirical data: X2 /df=2.376 RMSEA=0.046 GFI=0.93 CFI=0.97 AGFI=0.91IFI=0.97TLI=0.96 RMR=0.026and SRMR=0.035. Furthermore, the path analysis results showed that factors of acceptance had a direct effect on a preparation towards the cashless society of population in Thailand. Furthermore, the factors of media exposure motivation and satisfaction had indirect effects on a preparation towards the cashless society of population in Thailand, at a significance level of 0.001. In conclusion, dominant implications of the findings for preparation towards the cashless society of population in Thailand. Preparation towards the cashless society to guide in technology and financial innovation development towards the cashless society in the future.
