The Influence of Knowledge Service Ability on the User's Intention of Using the Knowledge Service Platform Provided by University Libraries

Abstract

[Purpose/Significance] The popularity of a university library's knowledge service platform not only depends on the advanced technology, but also the user's attitude and willingness to use. [Method/Process] Based on the theory of technology acceptance model, this paper constructs a research model of influencing factors of a university library's knowledge service platform's use intention, and focuses on the influence of knowledge service ability on users' willingness to use through a questionnaire survey , using the AMOS software to verify the proposed model and the corresponding hypothesis. [Results/Conclusions] The results show that the perceived ease of use significantly affects perceived usefulness, and has a direct positive impact on user attitude, and perceived usefulness has little effect on user attitude. Compared with perceived usefulness and user attitude, a library's knowledge service capability exerts a larger influence on the user willingness. The research points out the future development direction of the university library knowledge service platform, in order to improve the user's usage of the platform.

Keywords

• knowledge service ability|technology acceptance model|influencing factors|structural equation