A Novel Psychological Decision-Making Approach for Healthcare Digital Transformation Benchmarking in ASEAN

Abstract

In recent years, digital transformation is seen as a mandatory and urgent requirement in the process of modernizing countries. The effectiveness of the digital transformation process in the field of public management directly affects the social life and operations of businesses. This study aims to paint an overall picture of the healthcare digital transformation of a rapidly growing region, the Association of Southeast Asian Nations (ASEAN), through a bounded rational multi-criteria assessment method. The novel proposed method is developed in light of the psychological behavior theories and the strengths of multi-criteria decision-making methods, which are based on distance computation and statistical parameters. Therefore, it can not only determine the weight of the criteria objectively through distance correlations, but also deeply describe the subjective psychology of the decision maker. In addition to theoretical contributions with a novel approach, the findings in the benchmarking process reveal important indicators and practical lessons from the digital transformation successes in ASEAN.

Keywords

• multiple criteria decision making
• digital transformation
• bounded rationality decision-making
• ASEAN