ROLE AND CREATIVITY OF PROACTIVE PERSONAL IN CREATIVE INDUSTRIAL SECTOR OF ENTREPRENEURSHIP

Abstract

The purpose of this paper is to explore the relationship between proactive personalities towards entrepreneurship. This paper proposes creativity as a mediation to see an increasing change in entrepreneurship. Data was taken through targeted sampling strategies from 153 fashion subsector entrepreneurs. The hypothesis is tested by structural equation modeling. The findings show that there is a positive relationship between proactive personality towards entrepreneurship mediated by creativity. The value of this paper is one of the first to explore the relationship between a proactive personality and creativity towards entrepreneurship. This fact also supports the argument that entrepreneurship really requires creativity to be able to compete and continue to grow in the creative industry.

Keywords

• Proactive personality
• creativity
• entrepreneurship
• industry