The Toon Gaze. La rappresentazione del femminile nei cartoni animati prescolari

Abstract

Even if gender representation though media evolved overtime, the risks of stereotyping, simplification and reduction of complexity still remain. In this paper we chose to focus on the analysis on the female representation in cartoons. The hypothesis which guided the realization of a pilot research conducted on five series (Peppa Pig, Pj Masks, Masha and Bear, Paw Patrol, Bing), concerns the presence (or persistence) of forms of male gaze within products intended for an audience of preschoolers.

Keywords

• gender
• media
• male gaze
• representation
• stereotyping