Disinformation Perception by Digital and Social Audiences: Threat Awareness, Decision-Making and Trust in Media Organizations

Abstract

The effects of disinformation in the media and social networks have been extensively studied from the perspective of reception studies. However, the perception of this media phenomenon expressed by different types of audiences in distant geographic locations and with different media cultures has hardly been addressed by experts. This theoretical review study aims to analyze the relationship between the actual level of disinformation and the perception expressed by the audiences themselves. The results of the study reveal, firstly, that users of social networks and digital media do not perceive being surrounded by an excessively worrying volume of disinformation, a fact that contrasts with the data recorded, which are visibly higher. This situation reveals that the audience tends to normalize disinformation, which is intensively consumed on a daily basis and does not seem to worry the public in general terms, although some differences can be detected depending on variables such as gender, age or education. On the other hand, paradoxically, audiences visibly express rejection attitudes towards the channels that disseminate false information, with media outlets being the least trusted, despite recognizing that social networks are the place where more disinformation is generated and circulated at the same time.

Keywords

• disinformation perception
• fake news
• digital audiences
• social media
• media organizations