PERAN INNOVATIVENESS SEBAGAI VARIABEL MODERATOR MODEL UTAUT PADA APLIKASI LEMBUR BERBASIS ANDROID (Studi pada karyawan tetap PDAM Kota Malang)

Abstract

The Unified Theory of Acceptance and Use of Technology (UTAUT) is a theory in the field of Management Information Systems that explains the relationship between the variables of information technology acceptance. UTAUT has been widely applied in various studies with different cultures, places, subjects and times. UTAUT has many developments carried out by world researchers by developing UTAUT modeling with other variables that are relevant to of previous researches. This research is part of the development of UTAUT by making the innovativeness variable as a moderator of variables. This research is a form of contribution in the development of UTAUT research that tested in Indonesia with the research subject are employees of Water Company of Malang City (PDAM Malang City) which is Regional Owned Enterprises with 78 samples representative of 14 departments of the company. The differences of place, time, subject and culture make this research interesting because it produces different conclusions that can contribute and become references for next research.

Keywords

• utaut
• innovativeness
• use behavior