Investment appeal assessment of international corporations

Abstract

The objective of this article is to investigate the application of Elliott Wave Theory to the modern international business environment and more specifically the growth potential assessment of international companies. The special framework is developed to assess the investment attractiveness and growth potential of international stocks. The global companies from the hospitality industry were selected for the proposed framework application in order to determine the stocks with the highest investment attractiveness appeal and growth potential. The obtained results are presented. The proposed framework could further be used for investment attractiveness and potential growth assessment of different assett classes.

Keywords

• investment appeal
• growth potential
• global companies
• international hotel chains