Utilize Fuzzy Delphi and Analytic Network Process to Construct Consumer Product Design Evaluation Indicators

Abstract

In the face of an ever-changing global market, companies able to launch new products meeting consumer needs faster than their competitors may not only gain a larger market share, but also shorten the development cycle to reduce costs. However, there are currently no universal design strategies and tools for evaluating the design of consumer products. Therefore, the purpose of this study is mainly to formulate a systematic and innovative product design strategy and evaluation tool, so that designers can use them to select the key factors when designing consumer products and design products that meet customer needs in the shortest development cycle. First of all, this study was designed to sort out general design methods and influencing factors in consumer product design based on theoretical analysis and expert interviews. Next, a questionnaire survey of 15 design-related experts and scholars was conducted, and the most important design methods and design factors were selected using the Fuzzy Delphi Method (FDM). After that, the analytical network process (ANP) method was used to obtain the priority weight of each design factor, and select the optimal product design strategy, QTPCP, and the deciding elements that affect consumer demand for products, including 2 dimensions, 11 design elements, and 38 design factors, making theoretical contributions to product design management. The design strategies and evaluation tools developed according to the conclusions are helpful in comprehensive planning and design selection for products of different natures, and make practical contributions, enabling product developers or designers to efficiently select the optimal product design when faced with different new product designs.

Keywords

• product design method
• design factor
• Fuzzy Delphi Method
• analytic network process method