Online Sales Promotion of Geographical Indication Products: The Case of Evia PDO Dried Figs

Abstract

Through a literature review and secondary research on the internet, the aim of this paper is to investigate the dynamics of the internet presence of the producers, packers, traders, and online sellers of PDO dried figs in the Kymi and Taxiarchi regions of the Evia Regional Unit, Greece. With the use of big data, an attempt is made to identify internet users’ preferences concerning the dried figs. Suggestions for improved internet presence that will match demand with supply can be subsidised from EU regional development funds and contribute to the increase in internet sales of PDO Evia dried figs.

Keywords

• geographical indication products
• online sales
• PDO
• dried figs
• Evia