M-Commerce in India: An International Buzzword

Abstract

The telecom story in India has been a huge success when we talk of m-commerce. A 100 million plus mobile users is a dream came true for marketers. If that’s not all the number of users is growing by as much as 3 million a month. The number is hugely in favor of m-commerce. So m-commerce is relatively new topic in the Indian market where a lot of research is to be conducted. The article primarily emphasizes on the global perspectives of m – commerce business in Indian market.

Keywords

• m-commerce
• i-mode
• iphone
• smart money
• mobile wallet