Perancangan Buku Cerita Bergambar Pengenalan Esensi Perjuangan R.A Kartini kepada Generasi Muda

Abstract

Abstrak R.A Kartini adalah pejuang emansipasi wanita yang konsisten memperjuangkan hak kaum wanita supaya setara dengan kaum pria. Beliau membuka sekolah wanita pertama serta berjejaring korespondensi dengan koleganya di Belanda sampai akhir hayat. Namun kini pemahaman generasi muda tentang perjuangan RA Kartini menurun. Perjuangan RA Kartini hanya dikenang dengan melakukan selebrasi dan sebatas memakai kebaya dan perlombaan. Selain itu belum adanya buku cerita bergambar versi cetak dan versi digital yang bisa diakses secara luas dan mudah tentang perjuangan RA Kartini. Menilik permasalahan tersebut, tujuan penelitian ini adalah mengenalkan esensi perjuangan R.A Kartini kepada generasi muda dalam bentuk buku cerita bergambar versi cetak dan digital. Metode penelitian deskriptif kualitatif dipilih melalui pendekatan analisis framing. Target audience penelitian ini adalah generasi muda socio-economic status B dengan segmentasi psikografis gaya hidup teknologi-savvy. Penelitian terdahulu menjadi landasan pengembangan penelitian ini, yang mana perbedaannya terletak pada konten yang disajikan. Penelitian terdahulu fokus pada peninggalan RA Kartini, sedangkan penelitian saat ini fokus pada esensi cerita perjuangannya. Kata Kunci: buku cerita bergambar, esensi perjuangan, R.A Kartini Abstract R.A Kartini was a fighter for women's emancipation / who consistently fought for women's rights to be equal to men. He opened the first women's school and maintained correspondence with colleagues in the Netherlands until the end of his life. However, now the younger generation's understanding of RA Kartini's struggle is declining. RA Kartini's struggle is only remembered by celebrating and limited to wearing a kebaya and competing. Apart from that, there are no printed or digital versions of illustrated story books that can be widely and easily accessed about RA Kartini's struggle. Considering these problems, the aim of this research is to introduce the essence of R.A Kartini's struggle to the younger generation in the form of printed and digital versions of illustrated story books. The qualitative descriptive research method was chosen through a framing analysis approach. The target audience for this research is the young generation of socio-economic status B with a psychographic segmentation of a technology-savvy lifestyle. Previous research became the basis for developing this research, the difference lies in the content presented. Previous research focused on the legacy of RA Kartini, while the research carried out focused on the essence of the story of her struggle. Keywords: essence of struggle, picture storybook, R.A Kartini