Quality Improvement of Industrial Products Bungo Mayang to Customer Satisfaction with The Kano Model Approach

Abstract

The abundance of the home industry appeared in the Batusangkar requires home industry Bungo Mayang should retain the factors that affect the quality of the product so that it can continue to exist and remains sought after by the public. This research aims to identify the attribute customer needs to improve product quality ‘kue karambia’ Bungo Mayang and classifying the attributes customer needs based on model of Kano. The instrument used was a questionnaire functional and dysfunctional questionnaires grouped into attributes of the Kano must-be, one dimensional, attractive, indifferent, quesionable result, and reverse. From the results of the calculation model Kano note that attributes have the highest grade IE product quality is good (O = 66), the attractive packaging (O = 61), availability of product information (O = 56), and compliance rates (O = 43).