MARKETING AND SALES OF THE BODY SHOPS CONNECTED TO GENERAL MOTOR’S COLLISION

Abstract

The producst and the services offered by Body Shops consist of work, parts and materials damandes for repair the damaged or cosmetic degraded vehicles. The client of the Body Shops is somewhat unusual in that two parties are likely to be involved. The first party is the vehicles owner. The second party is the insurance company responsible for pay. Both parties may be involved in selecting a repair shop, but ultimately the vehicle owner has the final authority in almost the cases.

Keywords

• body shop
• sales process
• target customers
• customer perceptions