Designing and Valuating the Strategic Positioning Model of Firms

Abstract

The aim of the study design and valiate the strategic positioning model, the Bisotoun is a petrochemical company. Statistical community, Bisotoun petrochemical company, and the sample of 151 managers, engineers, experts of the company. Tools for data collection. The questionnaire Content validity and reliability of the questionnaire, using the judgment of experts, professors, and experts and Cronbach's alpha coefficient ( 0/978 = alpha ), has been approved, and to find an optimal model of Amos software, and the equations structural (SEM), is used, while for the combination of variables, and multivariate linear regression analysis applied, using principal component factor analysis to test the research questions, and the final model of research has been. It was found that conceptual variables, the factors underlying the marketing mix variables, and environmental variables on the strategic positioning (including the four components of growth and profitability, relative market share, competitiveness and attract customers), are effective in Petrochemical Bisotoun company . Inscription, while, among other parameters, there is a significant positive relationship. In the category of strategic positioning variables, the variable relative market share has the greatest impact, and changing clients, than other variables, the effect is minimal.

Keywords

• strategic positioning
• growth and profitability
• relative market share
• competitiveness
• attracting customers