Referral programs as a referral recruiting tool

Abstract

The article analyzes the practice of developing and using referral programs that activate and streamline the use of referral recruiting. The purpose of this study is to analyze the advantages, disadvantages, and features of the content of referral programs as a tool for attracting staff, formulate an algorithm for their development and criteria for evaluating their effectiveness. The study was conducted in the first quarter of 2024 at a large industrial enterprise in Yekaterinburg with more than 5000 employees. According to the study, more than a third of the available vacancies in 2023 at the analyzed enterprise were closed on the recommendations of their employees, as well as former employees. Nevertheless, the potential of the referral program has not been fully realized due to the lack of its integration with other digital recruiting tools and the weak involvement of factory employees in it. The authors have proposed a number of personnel solutions to improve the effectiveness of referral recruiting in the enterprise.