Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?

Abstract

Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania by the government, companies, and consumers. The paper finds that Romania’s activities related to eco-labels, especially EU eco-labels, are lagging behind other developed countries. This is evidenced by the government’s inadequate communication, the online communication of economic players related to the topic, and consumers’ inadequate knowledge of eco-labels.

Keywords

• eco-labels
• greenwashing
• consumer behaviour
• sustainability
• q56
• d12