COMPARATIVE ANALYSIS OF METHODS FOR ASSESSING THE LIKELIHOOD OF BANKRUPTCY (ON THE EXAMPLE OF CELLULAR COMMUNICATION ENTERPRISES OF THE RUSSIAN FEDERATION)

Abstract

At the present stage of development of the Russian economy, it becomes obvious that any enterprise in order to maintain financial stability and long-term competitiveness must meet the requirements of environmental reality [13]. One of the most developing sectors of the economy is the communications and telecommunications market, which is largely connected with the current trend - the digital economy [1], and in particular, with the national project “Digital Economy in the Russian Federation”. The need to assess the financial condition and forecast its changes is experienced by both the economic entity itself and its counterparties, investors and other interested users of reporting. As a consequence, the identification of unfavorable trends in the development of the enterprise, risk factors leading to bankruptcy and methods for their assessment are of paramount importance. But, despite the large number of different models for bankruptcy risk assessment, there is no single formal approach in modern economic science, each model is based on its own group of indicators and normative values. That is why, in order to obtain objective information about the financial condition of cellular communication enterprises, it is necessary to use models of various authors. In addition, it is necessary to consider the indicators needed for predicting the financial insolvency of the studied entities, as well as to develop possible modifications that apply directly to the telecommunications industry. The above procedure, of course, helps to identify weaknesses in the operations of the studied economic entities, and with this, to find out whether large communications market participants, such as PJSC Megafon, PJSC MTS, PJSC Rostelecom, can become fundamental, with the help of which it will be possible to implement the national project in the Samara region. Purpose: аssess ment of the possibility of applying known methods of bankruptcy forecasting and financial ratios to large telecommunication companies of the Samara region. Methodology in article economic-mathematical methods, and also statistical methods of the analysis were used. Results: assessed the possibility of applying well known methods bankruptcy forecasting to telecom companies in the region. An adjusted formula of own working capital is presented, which takes into account industry peculiarities of communication market participants, thus showing their real financial situation. Practical implications it is expedient to apply the received results the economic subjects of the telecommunications industry.

Keywords

• банкротство
• экономический субъект
• модели прогнозирования банкротства
• цифровизация экономики